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Reputation Risk Management In Turbulent Times | ARiMI Risk Conference 2011
Building a Positive Reputation based on Solid Foundations in an Uncertain Environment ...


Recent Surveys shows that:
“as much as 60 % of a company’s market value is attributable to its Reputation.”

Indeed Reputation is one of the most critical and strategic assets that an organization possesses to compete in a global and competitive world and hence MUST be managed like a value Creation Asset carefully optimizing the Risk/Return Balance.

Warren Buffett (Chairman and CEO, Berkshire Hathaway) also noted that:

”It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.”

Unfortunately too many organizations and business leaders while constantly looking at projecting a carefully crafted Reputation to look ‘good’, did not allocate as much efforts to ground it on solid enough foundations. Hence, the last decade has seen many of the world’s most admired companies, and leaders such as Toyota, Goldman Sachs, AIG, BP and DSK descend from their pedestal.

When decisions and practices in the boardroom and throughout the organization are at odds with ethical values and key expectations of your stakeholders, your reputation is at risk. Sooner or later, the gap will be exposed at tremendous cost for you and your organization.

It is time to think about differently!

Our Keynote Speaker



Professor Jean-Paul LOUISOT, a leading authority in Europe in the field of Risk Management has recently completed a research study to review the key drivers of Corporate Reputation. From the findings, he has developed with Christophe Girardet a model that allow organization to monitor effectively the drivers of their Corporate Reputation and how it impact organizational performance. Professor Louisot will share his model during the conference.


To Find out HOW to create value and protect your Corporate Reputation, Join this Conference Now!

Singapore, 28 November 2011
Grand Copthorne Hotel

Attending this ARiMI conference will enable you to:

  • Understand the importance of Reputation & Trust in a Period of Increased Stakeholder Scrutiny and Economic Uncertainty
  • Learn Effective Crisis Management Strategies to protect and even enhance your Reputation
  • Maintain A Solid Reputation Through a Clear understanding and management of the factors influencing it
  • Strengthen Your Corporate Image through effective Transparency and Disclosure strategies
  • Use Social Media Management effectively as a Tool for Reputation Management
Who Should Attend
CEOs, Directors, Departmental Heads and Senior Managers in business, government and non-profit organizations with responsibility for:
  • Governance, Risk & Ethics
  • Risk Management
  • Marketing, Advertising & Communications
  • Corporate Communications & Branding
  • Public Relations & Corporate Communications
  • Investor & Stakeholder Relations
  • Corporate Affairs
  • Organizational Development
  • Change Management
Our Confirmed Speakers

Prof. Jean-Paul Louisot
Professor, University of Paris 1 Pantheon-Sorbonne
Academic Director, CARM Institute, France

Marc Ronez
Managing Director
ARIMI – Asia Risk Management Institute
Jamshed Wadia
Interactive Communication & Marketing Manager,
Intel Corporation
Danny Chan
Global Safety & Security Director
Marriott International, Inc


Supporting Partners


For further information on the conference, please email to events@arimi.org or contact Jasmine Chen at +65.6337.0774
Monday, 28 November, 2011


8:30 am
Registration and Morning Coffee
9:00 am
Chairman’s Opening Remarks
9:15 am
Managing Risks to Reputation: A Key to Long Term Resiliency for Public & Private Organizations
by Professor Jean-Paul LOUISOT, Professor, University of Paris 1 Pantheon-Sorbonne Academic Director, CARM Institute, France
  • A model to monitor the nine key drivers
  • What is reputation?
  • Why is the reputation of any organization so valuable?
  • Reputation and the cindynics approach: a conceptual summary
  • A model to manage and monitor risks to reputation based on nine drivers
  • Reputational Risk Management - A vital element of an ERM program
10:30 am
Morning Coffee and Networking Break
11:00 am
Session Two
The Reputation Equation: Between Perception and Reality
by Marc Ronez, Managing Director, ARIMI – Asia Risk Management Institute
  • How to build Trust looking from your stakeholder's eyes
  • What do they want to know and How transparent should organizations be?
  • Comparing ‘inside Out’ or ‘Out Inside’ approaches in building trust
  • Managing the Gap: Does your Reputation reflect your value proposal, corporate structure & culture?
11:45 am
Panel Discussion
Does Stakeholder’ Engagement and Increasing Transparency and Disclosure Strengthen Your Corporate Reputation?

Panel: Professor Jean-Paul LOUISOT Managing Partner, Jamshed Wadia, Interactive Marketing Manager, Intel Corporation, Marc Ronez Managing Director, ARiMI
12:30 pm
14:00 pm
Session Four
Crisis Management Strategies for Reputation Protection
Danny Chan, Global Safety & Security Director, Marriot International Inc
  • Pre-empting crisis through a solid reputation management strategy
  • How to recognize the crisis when it happen
  • Keys strategies to Influence public perception in your favour
  • Managing your reputation throughout the lifecycle of a crisis
  • How can you use a crisis to improve reputation?
14:45 pm
Session Five
Effective Social Media Management for a Positive Reputation
Jamshed Wadia, Interactive Communication & Marketing Manager, Intel Corporation
  • Growing Importance of Social influence and Social capital of people and brands. Pros and cons in using social media
  • Personal and professional risks associated with participation in Social Media. The issue of Transparency
  • Detecting potential risks to reputation through regular media monitoring and analysis
  • Best known methods to navigate through a potential crisis through Social Media
15:30 pm
Afternoon Tea and Networking Break
16:00 pm
Session Six
Corporate Social Responsibility –The New Moral Code for doing business?
  • The emergence of CSR: Threat or opportunity?
  • The stakeholder awaking: Social, Environmental Consciousness and the Precautionary principle
  • The role of CSR in building a positive reputation for the organization through active stakeholders engagement
  • Your choice? Using CSR for PR our to build new sustainable business model
17:00 pm
Chairman’s Closing Address & Close of Conference
For further information on the conference, please email to events@arimi.org or contact Jasmine Chen at +65.6337.0774
Expert Speakers

Prof. Jean-Paul Louisot,
University of Paris 1 Pantheon-Sorbonne
Dean & Academic Director
CARM Institute, France

Professor Jean-Paul Louisot has spent more than 30 years of his career to service private and public entities helping them manage their risks and coach their risk managers. Since 1993, Jean-Paul’s activity is mainly devoted to research & teaching both post graduate students and risk management professionals, while still advising a selected group of clients on ERM issues. He is currently Dean & Academic Director for the CARM institute, (Comprehensive Applied Risk Management Institute) preparing participants for the professional designations ARM (Associate Risk Management) and EFARM (European Fellow in Applied Risk Management). He also teaches ARM seminars for the Insurance Institute of Switzerland. He is a fellow of Peking University.

Beyond professional education, Jean-Paul teaches in several institutions at post graduate levels such as DESS or Masters. More specifically, he lectures at the DESS Risk & Crises Management (La Sorbonne), the DESS for Financial Institutions (Université de Toulouse), the Master in Finance (ESM Tours) and in some Engineering Schools (Ecole Nationale Supérieure des Mines de Saint-Etienne, ENSI in Bourges and at the ISTG in Grenoble).

Jean-Paul is a civil engineer (École Nationale Supérieure des Mines de Saint-Etienne, 1965), Master in Economics (Lyon 1968), Master in Business Administration (Kellog School of Management, 1972) and Associate in Risk Management (IIA, 1986). Through his wealth of experience and research work, Jean-Paul has greatly contributed to the development of the field of Risk Management in Europe. He is a frequent speaker in professional conferences in Europe, in Australia, and in the USA. He has also published numerous articles, reference text books and research studies on risk management in specialized publications and periodicals and is widely recognized as a leading Authority in the field.

Marc Ronez
Managing Director & Master Coach
ARIMI – Asia Risk Management Institute

Marc Ronez is an expert in enterprise risk management, risk decision-making processes, corporate governance, cultural change, risk communication and crisis management. Marc has accumulated considerable experience as a practitioner, coach and trainer through his research, training & consulting work in Asia for MNCs and government organizations such as Johnson & Johnson, MediaCorp, Telenor, SPH, SingHealth, UEL, MAS and MINDEF. An inspirational speaker, Marc has in-depth expertise in sharing knowledge with international management audiences on various platforms. Furthermore, he has designed and authored comprehensive methodologies and popular programs such as CPRM, ERM and FSRM.
Marc's expertise is recognized internationally and he is a sought-after speaker at international risk management and industry conferences as well as a regular contributor to the business and trade press like The Wall Street Journal, The Straits Times, Star, Asia Risk, etc. He also maintains a Professional Blog, ‘Risk Management Demystified’ to share his insights on practical risk management issues and comment in current news. He is the Chairman of the Asian Risk Management Society (ARMS) and he has been a member of the judging panel for the HRM Awards since 2008. Marc has an MBA from the University of Chicago GSB, an MSc in Insurance and a LLM from the University of La Sorbonne. He is also a Fellow in Applied Risk Management (FARM) from the CARM Institute.
You can connect with Marc Ronez on his professional Blog:
Risk Management Demystified

Jamshed Wadia
Blogger & Interactive Marketing Manager - APAC Marketing and Consumer Sales
Intel Corporation

Jamshed has over a 15 years of sales & marketing experience in the Information Technology Industry; with extensive experience spanning from branding, channel, retail, product management, to social media and digital marketing in Asia-Pacific region. He holds a ‘Masters in Business Administration’ and ‘Bachelors Degree in Engineering’. He is currently a part of the Asia Pacific Interactive team at Intel Asia, with his focus areas being Social Media, SEO and Intel Inside Program.

He is also a ‘Certified Social Media Practitioner’ for Intel and has contributed to several award winning digital marketing campaigns. Prior to his current employer, Intel, Jamshed has worked for organizations like Wipro Infotech, H&R Johnson, and Tangerine. He is a freelance writer with established industry newspapers and journals publishing articles on internet marketing and social media management issues. He is also an avid blogger and maintains a Personal Blog called ‘Igniting thoughts’ and Professional Blog called ‘Corridor Conversations’. He is a social media enthusiast by heart with a passion for anything digital and a love for teaching others about it. On a personal front, Jamshed is passionate about mentoring ‘Social Enterprises’ that have the objective of making profits but as part of their business model offer a meaningful solution to a social problem.

Danny Chan
Global Safety & Security Director
Marriott International, Inc

Danny Chan has in-depth experience in Crisis Communication and Business Continuity acquired through a variety of positions from Military Intelligence to Fortune 500 Companies. After leaving the Army, he joined Britam Defence and was involved in advising and training numerous Singapore and regional countries’ law enforcement agencies and military tactical units. Moving on to Olive Group, first as the Risk Advisor, and then to iJET Intelligence Risk Systems Inc, (the world largest private intelligence agency) as Director of Global Risk Assessment, Danny has personally been involved in the full spectrum of risk management activities and assisted Fortune 500 clients in the management of a wide range of crises. He has recently joined Marriott International as Safety & Security Director for Asia. Danny is frequently interviewed in leading publications like the Straits Times and news network like Channel NewsAsia, and has been invited to share his experience in numerous local, regional and international events. And he also currently sits on the International Advisory Committee to the National Crisis and Emergency Management Authority (NCEMA) in the United Arab Emirates (UAE). Danny has a Masters Degree from the University of Leicester.


For further information on the conference, please email to events@arimi.org or contact Jasmine Chen at +65.6337.0774
Fee Structure
Take advantage of the early bird discount by booking early
28 OCT 2011
29 OCT 2011
Early Bird
(payment received by cut off date)
SGD 437.25
Regular Full Price
SGD 795.00
Special Discount
(ARiMI partner organizations)
SGD 758.60
(15% off)
Group Discount
(3 or more)
SGD 624.75
(30% off)
Conference Package
Fees shown include conference materials, discount coupons, coffee breaks and buffet lunch.
Early Bird and Other Discounts
All Early Bird discounts require payment at time of registration and before the cut-off date of 28 October 2011 in order to be eligible for the discount. Group discounts and special discount are available from the 29 October onwards. The above discounts are not cumulative.
Booking Confirmation
Registration is considered confirmed upon receipt of payment. A confirmation email and receipt will be sent to you within 3 working days when payment is received. If you do not receive any confirmation after 3 days of completing the registration, please contact us at event@arimi.org. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
Withdrawal and Replacement
A replacement is allowed if you are unable to attend. Please provide the name and title of the substitute delegate with a completed registration form. Any difference in conference fees must be paid.
A 50% refund will be provided for cancellations received in writing no later than four weeks prior to the conference date; hereafter the full fee is chargeable.
Cancellation and/or Postponement
ARiMI reserves the right to alter the programme without notice including the substitution, alternation or cancellation of speakers and/or topics and/or alternation of the dates and/or location of the conference. Delegate will be informed as soon as possible of any changes.
For further information on the conference, please email to events@arimi.org or contact Jasmine Chen at +65.6337.0774
Sponsorship and Endorsement Opportunities


This conference will bring together Industry experts and leaders in the field of Reputation Risk Management. Organizations from all sectors and industries who are focusing in this area are invited to take advantage of this opportunity. There are a number of ways you can partner with us for this event. We have a variety of packages available to suit your requirements. to learn more about our Sponsorship and Endorsement opportunities call our Event Team on: +65 6337 0774 or email to events@arimi.org




Supporting Partners
National University of Singapore (NUS) Extension
Website: www.nus.edu.sg/nex/index.htm
NUS Extension is the continuing education arm of the National University of Singapore (NUS), the nation’s premier university. As an integral part of NUS, NUS Extension seeks to support the University’s philosophy for quality education and innovation. Our heritage ensures that we have access to the best of all worlds: finest instructors, well-researched and time-tested training methods, as well as innovative learning resources. Leveraging on our University’s pool of academia and network of leading industry practitioners, we impart up-to-date knowledge and skills that maximize your potential and sharpen your competitive edge, so as to help you better meet the ever-changing trends of the knowledge economy and work climate. We cover an array of disciplines such as risk management, strategic planning, sales and marketing, customer service, computing, language, culture and the arts.




The Marketplace
Website: http://themarketplace.com.sg/
The Marketplace is set up as a platform for businesses and professionals to network and be encouraged, educated, equipped and empowered.
Since inception, The Marketplace attracted both Small/Medium Enterprises (SMEs) and conglomerates with like-minded visions. The growing membership, from South East Asia to Greater China, powered by enthusiastic and high-profile business luminaries have helped businesses connect and grow over the years.




Singapore International Chamber of Commerce (SICC)
Website: www.sicc.com.sg
Singapore International Chamber of Commerce (SICC), established in 1837, is the oldest chamber of commerce in Asia and the oldest commercial organization in Singapore. Companies from over 40 nations are represented in the Chamber's membership which encompasses both multinational corporations with operations in Singapore and locally-owned business enterprises. SICC provides a respected and effective voice for the business community in Singapore and serves as a platform for connecting MNCs, GLCs and SMEs across different industries.
For further information on the conference, please email to events@arimi.org or contact Jasmine Chen at +65.6337.0774