ARiMI Asian Risk Managment Institute


	OE 1 - Strategic Marketing and Distribution Management for the Insurance Industry Insurance was once sold primarily by captive agents that represent a single insurance company and by independent brokers who represent several insurers. In the 1990s, these distinctions blurred as insurers began to use multiple channels to reach potential customers. Now insurance company products are also sold by direct mail, telephone, and the Internet, directly to the public. In addition, in the 1980s, insurers began to market new, more complex products, mixing insurance and investments. Therefore, we have moved from a captive distribution insurance market, organized in silos and using a products PUSH strategy, to marketing their products to an open environment where the bargaining has moved to the customers, who can now get products and compare services over many different types of distribution channels. This seminar presents the fundaments of the shift of paradigm and how insurance company should reorganize their marketing and distribution strategy in order to survive in the new emerging market environment. Understanding the process of developing and managing marketing strategy requires insight about how firms create and sustain customer value — from market analysis and product positioning, to communication and channel systems design. This seminar offers participants a broad overview of the marketing and distribution strategy as a process of creating customer value. Participants will gain significant insight into formulating a strategy through detailed analyses of real-life marketing challenges confronted by insurance firms in diverse market environments. Who Should Attend? This seminar is designed to address the needs of mid-level marketing managers to general management positions in Insurance Firms who wish to improve their performance in contributing to the customer value creation process. Duration: 2 days (9.00am – 5.00pm) For more info please See our or proceed to

back to top >